Case Study - Jewelry

How Awe Inspired Grew Traffic +38% in 2 Months

Real search growth in a competitive category - verified Ahrefs data, no estimates.

11.7k - 16.2k
Monthly organic visits
+38%
In 2 months
#8
"feminine archetypes quiz"
AW
Awe Inspired - aweinspired.com - Jewelry - 2024-04 to 2024-09
The Challenge

Winning search in a competitive category

Awe Inspired operates in a space where buyers research extensively before purchasing. Search visibility is where purchase intent lives - being absent from page 1 means losing customers to competitors before they ever see your brand.

The challenge: ranking for high-intent category terms means outranking established players with years of content authority and domain strength. Generic tactics don't work. What does is a systematic approach built around real buyer search behavior.

QCK came in with a data-driven content strategy targeting the exact searches that precede purchase decisions - not vanity rankings, but terms that convert.

The Competitive Landscape

Crystals.com
SEO-First Competitor
A pure editorial and product SEO play with a keyword-optimized catalog that captured both informational and transactional searches across the category.
Alex and Ani
Brand + Retail Authority
Massive brand recognition and retail distribution gave them powerful backlink profiles and click-through advantages on branded and semi-branded jewelry queries.

QCK targeted chakra-specific jewelry queries and gifting intent keywords where Awe Inspired's unique designs could convert browsers that broader crystal content sites couldn't close.

Non-Branded Keywords - The Real Proof

These are cold-traffic terms. People searching these don't know Awe Inspired exists yet. That's the opportunity - and the win.

13,000
Searches/mo - "feminine archetypes quiz"
Ranking #8
500
Searches/mo - "awe jewelry"
Ranking #1
5,000
Searches/mo - "goddess athena"
Ranking #6
The Work

What QCK Did

Content Strategy

Built a comprehensive keyword map covering every stage of the buyer research journey — identifying the exact terms buyers use: “feminine archetypes quiz”, “goddess athena”, and “feminine archetype quiz”. Prioritized by search volume, intent, and competitive gap — targeting the terms where real purchase decisions happen.

Content Production

Created and published keyword-targeted articles and landing pages at scale — built around the exact terms buyers search: “feminine archetypes quiz”, “goddess athena”, and “feminine archetype quiz”. Each piece optimized for a primary keyword + supporting terms + internal links to product pages.

Technical SEO

Full technical audit and remediation. Fixed heading hierarchy, rewrote meta titles and descriptions, submitted updated sitemap to GSC, resolved indexing gaps, and implemented systematic internal linking.

On-Page Optimization

Optimized product and collection pages for search and conversion. CTR-focused title tags, FAQ schema on informational pages, and copy aligned with target keywords while preserving brand voice.

The Numbers

Results That Compound

SEO doesn't flip overnight. But when the strategy is right, the data tells a clear story.

+38%
Organic Traffic - 2 Months
11.7k - 16.2k visits/mo
2024-05 low - 2024-07 peak
#8
"feminine archetypes "
Non-branded, high-intent
2
Months to Peak
From traffic low to high
Post-engagement compounding

Monthly Organic Traffic - aweinspired.com

Traffic low to peak window - 2 months

Organic Traffic
KeywordPositionMonthly Searches
feminine archetypes quiz #8 13,000
awe jewelry #1 500
goddess athena #6 5,000
feminine archetype quiz #6 3,000
triple moon #5 3,000
moon necklace #5 2,600
goddess quiz #1 300
necklace pendant #1 1,100

Top Organic Pages

/blogs/the-goddess-voice/discoverin
917
visits/mo
#8 feminine archetypes quiz
/collections/pendant-necklaces
827
visits/mo
#1 necklace pendant
/
668
visits/mo
#1 awe inspired
/blogs/the-goddess-voice/know-your-
388
visits/mo
#6 goddess athena
/pages/goddessquiz
335
visits/mo
#1 goddess quiz
/pages/awe-discount-coupon-code
246
visits/mo
#1 awe inspired coupon code
Client Voices

What QCK Clients Say

★★★★★

"Our keywords have scaled to page one of Google at a pace we have not seen before. We have had massive keywords solely because of pages that QCK has created."

Steve Gmelin
VP Digital Sales & Strategy
115% increase in page-1 keywords in 5 months
★★★★★

"We are so impressed and thankful to have QCK as our SEO partner. They tackled keywords that other agencies said were impossible and now we are ranking above Amazon and other larger companies."

Liz Lenhart
Director of Growth Marketing - Itzy Ritzy
125% increase in page-1 keywords
★★★★★

"QCK ranked us for challenging keywords like 'teeth whitening strips' on the first page, aligning us with major industry players. Their high-touch approach and expert advice set them apart."

Christina Ramirez
CEO - Zimba
1,000% increase in organic traffic
★★★★★

"In just 2 months of working together, we saw a 53% increase in organic traffic. Their approach is transparent and proactive - qualities that are refreshing in the world of SEO."

Nate Prince
CEO - Flowblend
53% traffic increase in 2 months
★★★★★

"QCK has made significant improvements in our organic rankings in just 6 months. They are nimble and flexible and overdeliver."

Shuyler Mowe
CEO - Nicks Boots
Verified Clutch review
★★★★★

"These guys have been amazing for us. They grew our organic SEO off the charts and generated a huge increase in sales. Now, our site ranks quickly for almost any new product or content we post."

Dennis Mistrioty
CEO - Hello Batch
12x increase in organic sales
"
Rankings don't lie. When a brand starts showing up for the exact terms their buyers are searching, everything downstream gets easier - ads convert better, email lists grow faster, and sales cycles get shorter.
- QCK SEO Team
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