A dairy-free protein drink brand going up against category giants with massive content budgets - and how QCK built them to #1 for the exact searches their buyers use every day.
Koia makes dairy-free, plant-based protein drinks - products that sit at the intersection of health, wellness, and convenience. Their buyers are health-conscious consumers who research obsessively before purchasing. Search is where those decisions get made.
The challenge: this category is dominated by brands with $200M+ in revenue, celebrity endorsements, and dedicated content teams. Ranking for terms like "dairy free protein shakes" or "protein soda" means outranking competitors who've been investing in SEO for years.
Despite a superior product and loyal customer base, Koia wasn't capturing buyers at the research stage. Someone searching "is sunflower lecithin bad for you" or "lactose free protein shakes" wasn't finding Koia first - and those informational searches are where purchase decisions start, long before anyone opens the app to order.
QCK mapped every high-intent search across Koia's category - from ingredient-level questions to direct product comparisons - and built a systematic content program targeting the terms Koia's actual buyers use. The results compounded month over month, building a durable organic presence that grows without paid spend.
These are cold-traffic terms. People searching these don't know Koia exists yet. That's the opportunity - and the win.
A systematic SEO program built around how Koia's actual buyers search - not generic nutrition content, but specific queries that lead directly to purchase.
Built a comprehensive keyword map across dairy-free protein, plant-based nutrition, and ingredient-level searches. Targeted high-volume terms like "dairy free protein shakes" (7.1k/mo) and informational queries like "sunflower lecithin benefits" (5.7k/mo) where buyers research before buying.
Created articles and landing pages targeting every stage of the buyer journey. Ingredient-level questions ("is sunflower lecithin bad for you", "sunflower lecithin benefits"), product comparisons ("best dairy free protein shakes"), and category terms ("lactose free protein shakes"). Each piece builds authority and routes to product pages.
Full technical audit and remediation. Fixed heading hierarchy across product and blog pages, rewrote meta titles and descriptions, submitted updated sitemap to Google Search Console, resolved indexing gaps on key category and ingredient pages, and implemented systematic internal linking from editorial content to product collections.
Optimized product and collection pages for both search and conversion. CTR-focused title tags designed around how buyers actually search, FAQ schema on ingredient and nutrition pages to capture featured snippets, and copy aligned with target keywords while preserving Koia's clean, health-forward brand voice.
36 months of consistent content work building durable organic authority - not a spike, a sustained climb.
Jan 2023 through May 2026 - United States
| Keyword | Position | Monthly Searches |
|---|---|---|
| dairy free protein shakes | #1 | 7,100 |
| sunflower lecithin benefits | #6 | 5,700 |
| protein soda | #3 | 4,900 |
| is sunflower lecithin bad for you | #2 | 3,700 |
| dairy free protein shake | #2 | 3,200 |
| best dairy free protein shakes | #4 | 2,800 |
| plant based protein shake | #5 | 2,100 |
| lactose free protein shakes ready-to-drink | #1 | 1,200 |
Verified reviews from real clients across industries.
"Our keywords have scaled to page one of Google at a pace we have not seen before. We have had massive keywords solely because of pages that QCK has created."
"We are so impressed and thankful to have QCK as our SEO partner. They tackled keywords that other agencies said were impossible and now we are ranking above Amazon and other larger companies."
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"In just 2 months of working together, we saw a 53% increase in organic traffic. Their approach is transparent and proactive - qualities that are refreshing in the world of SEO."
"QCK has made significant improvements in our organic rankings in just 6 months. They are nimble and flexible and overdeliver."
"These guys have been amazing for us. They grew our organic SEO off the charts and generated a huge increase in sales. Now, our site ranks quickly for almost any new product or content we post."
Rankings don't lie. When a brand starts showing up for the exact terms their buyers are searching, everything downstream gets easier - ads convert better, email lists grow faster, and sales cycles get shorter.
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