Case Study - E-Commerce

How NADS Grew Traffic +53% in 3 Months

Real search growth in a competitive category - verified Ahrefs data, no estimates.

4.2k - 6.4k
Monthly organic visits
+53%
In 3 months
#2
"nose hair removal"
NA
NADS - nads.com - E-Commerce - 2025-07 to 2025-08
The Challenge

Winning search in a competitive category

NADS operates in a space where buyers research extensively before purchasing. Search visibility is where purchase intent lives - being absent from page 1 means losing customers to competitors before they ever see your brand.

The challenge: ranking for high-intent category terms means outranking established players with years of content authority and domain strength. Generic tactics don't work. What does is a systematic approach built around real buyer search behavior.

QCK came in with a data-driven content strategy targeting the exact searches that precede purchase decisions - not vanity rankings, but terms that convert.

The Competitive Landscape

Nair
Legacy Brand, Household Name
Nair is one of the most recognized depilatory brand names in North America, benefiting from decades of household familiarity that converts directly into branded and category search traffic. Their longstanding retail relationships produce a constant flow of product placement and review coverage that reinforces organic authority.
Surgi-cream
Heritage Brand Recognition
Surgi-cream occupies a loyal niche within the depilatory market, with heritage brand recognition that gives them a foothold in sensitive-skin and facial hair removal queries that mass-market brands serve less precisely. Their name carries trust signals among returning buyers that support steady organic search performance.

Nad's differentiating opportunity lies in natural-ingredient and sensitive-skin hair removal content, where chemically-averse consumers search for alternatives to legacy brands and editorial review content remains sparse and unconvincing.

Non-Branded Keywords - The Real Proof

These are cold-traffic terms. People searching these don't know NADS exists yet. That's the opportunity - and the win.

2,200
Searches/mo - "nose hair removal"
Ranking #2
1,100
Searches/mo - "nose wax kit"
Ranking #1
250
Searches/mo - "nad's"
Ranking #1
The Work

What QCK Did

Content Strategy

Built a comprehensive keyword map covering every stage of the buyer research journey — identifying the exact terms buyers use: “brazilian hair removal”, “nose hair removal”, and “facial hair removal cream”. Prioritized by search volume, intent, and competitive gap — targeting the terms where real purchase decisions happen.

Content Production

Created and published keyword-targeted articles and landing pages at scale — built around the exact terms buyers search: “brazilian hair removal”, “nose hair removal”, and “facial hair removal cream”. Each piece optimized for a primary keyword + supporting terms + internal links to product pages.

Technical SEO

Full technical audit and remediation. Fixed heading hierarchy, rewrote meta titles and descriptions, submitted updated sitemap to GSC, resolved indexing gaps, and implemented systematic internal linking.

On-Page Optimization

Optimized product and collection pages for search and conversion. CTR-focused title tags, FAQ schema on informational pages, and copy aligned with target keywords while preserving brand voice.

The Numbers

Results That Compound

SEO doesn't flip overnight. But when the strategy is right, the data tells a clear story.

+53%
Organic Traffic - 3 Months
4.2k - 6.4k visits/mo
2025-11 low - 2026-02 peak
#2
"nose hair removal"
Non-branded, high-intent
3
Months to Peak
From traffic low to high
Post-engagement compounding

Monthly Organic Traffic - nads.com

Traffic low to peak window - 3 months

Organic Traffic
KeywordPositionMonthly Searches
nose hair removal #2 2,200
nose wax kit #1 1,100
nad's #1 250
facial hair removal cream #3 1,200
brazilian hair removal #7 3,000
nad's facial wax strips #1 300
how long does armpit hair need to be to wax #1 250
should i wax before or after shower #5 700

Top Organic Pages

/hair-removal-products/nads-hair-re
1.2k
visits/mo
#2 nose hair removal
/nads-hair-removal-blog/9-dos-and-d
529
visits/mo
#2 how long does armpit hair need to be to wax
/nads-hair-removal-blog/dos-and-don
501
visits/mo
#5 should i wax before or after shower
/hair-removal-products
483
visits/mo
#1 nads hair removal
/hair-removal-products/nads-hair-re
430
visits/mo
#3 hair removal strips
/hair-removal-products/nads-natural
414
visits/mo
#1 nad's facial wax strips
Client Voices

What QCK Clients Say

★★★★★

"Our keywords have scaled to page one of Google at a pace we have not seen before. We have had massive keywords solely because of pages that QCK has created."

Steve Gmelin
VP Digital Sales & Strategy
115% increase in page-1 keywords in 5 months
★★★★★

"We are so impressed and thankful to have QCK as our SEO partner. They tackled keywords that other agencies said were impossible and now we are ranking above Amazon and other larger companies."

Liz Lenhart
Director of Growth Marketing - Itzy Ritzy
125% increase in page-1 keywords
★★★★★

"QCK ranked us for challenging keywords like 'teeth whitening strips' on the first page, aligning us with major industry players. Their high-touch approach and expert advice set them apart."

Christina Ramirez
CEO - Zimba
1,000% increase in organic traffic
★★★★★

"In just 2 months of working together, we saw a 53% increase in organic traffic. Their approach is transparent and proactive - qualities that are refreshing in the world of SEO."

Nate Prince
CEO - Flowblend
53% traffic increase in 2 months
★★★★★

"QCK has made significant improvements in our organic rankings in just 6 months. They are nimble and flexible and overdeliver."

Shuyler Mowe
CEO - Nicks Boots
Verified Clutch review
★★★★★

"These guys have been amazing for us. They grew our organic SEO off the charts and generated a huge increase in sales. Now, our site ranks quickly for almost any new product or content we post."

Dennis Mistrioty
CEO - Hello Batch
12x increase in organic sales
"
Rankings don't lie. When a brand starts showing up for the exact terms their buyers are searching, everything downstream gets easier - ads convert better, email lists grow faster, and sales cycles get shorter.
- QCK SEO Team
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