Case Study - E-Commerce

How Summit Metals Grew Traffic +544% in 2 Months

Real search growth in a competitive category - verified Ahrefs data, no estimates.

4k - 25.5k
Monthly organic visits
+544%
In 2 months
#5
"copper bullion"
SU
Summit Metals - summitmetals.com - E-Commerce - 2025-04 to 2025-06
The Challenge

Winning search in a competitive category

Summit Metals operates in a space where buyers research extensively before purchasing. Search visibility is where purchase intent lives - being absent from page 1 means losing customers to competitors before they ever see your brand.

The challenge: ranking for high-intent category terms means outranking established players with years of content authority and domain strength. Generic tactics don't work. What does is a systematic approach built around real buyer search behavior.

QCK came in with a data-driven content strategy targeting the exact searches that precede purchase decisions - not vanity rankings, but terms that convert.

The Competitive Landscape

ABC Supply
Contractor Material Authority
ABC Supply holds strong authority across contractor-facing material and product queries with the domain power of the nation's largest roofing distributor. Their content captures both contractor research and homeowner comparison queries across metal roofing categories.
HomeAdvisor
Lead-Gen Platform
HomeAdvisor competes aggressively on local contractor search terms, using its national domain authority to rank for roofing queries in markets it doesn't serve directly. Local contractors must build hyper-specific authority to outrank a platform with no geographic limitations.

Summit Metals built local search dominance in a category where industry associations and national platforms absorb the majority of organic visibility.

Non-Branded Keywords - The Real Proof

These are cold-traffic terms. People searching these don't know Summit Metals exists yet. That's the opportunity - and the win.

4,600
Searches/mo - "copper bullion"
Ranking #5
900
Searches/mo - "how to sell gold and silver tax-free"
Ranking #1
1,100
Searches/mo - "14k spot price"
Ranking #5
The Work

What QCK Did

Content Strategy

Built a comprehensive keyword map covering every stage of the buyer research journey — identifying the exact terms buyers use: “copper bullion”, “how much is a pound of silver worth”, and “1 ounce copper price today”. Prioritized by search volume, intent, and competitive gap — targeting the terms where real purchase decisions happen.

Content Production

Created and published keyword-targeted articles and landing pages at scale — built around the exact terms buyers search: “copper bullion”, “how much is a pound of silver worth”, and “1 ounce copper price today”. Each piece optimized for a primary keyword + supporting terms + internal links to product pages.

Technical SEO

Full technical audit and remediation. Fixed heading hierarchy, rewrote meta titles and descriptions, submitted updated sitemap to GSC, resolved indexing gaps, and implemented systematic internal linking.

On-Page Optimization

Optimized product and collection pages for search and conversion. CTR-focused title tags, FAQ schema on informational pages, and copy aligned with target keywords while preserving brand voice.

The Numbers

Results That Compound

SEO doesn't flip overnight. But when the strategy is right, the data tells a clear story.

+544%
Organic Traffic - 2 Months
4k - 25.5k visits/mo
2025-04 low - 2025-06 peak
#5
"copper bullion"
Non-branded, high-intent
2
Months to Peak
From traffic low to high
Post-engagement compounding

Monthly Organic Traffic - summitmetals.com

Traffic low to peak window - 2 months

Organic Traffic
KeywordPositionMonthly Searches
copper bullion #5 4,600
how to sell gold and silver tax-free #1 900
14k spot price #5 1,100
how much is 1 pound of silver worth today #7 1,500
1 ounce copper price today #9 2,500
how much is a pound of silver worth #7 2,800
how many silver quarters make an ounce #2 1,100
silver at spot deals #6 700

Top Organic Pages

/
2.2k
visits/mo
#1 summit metals
/blogs/silver/how-much-is-a-pound-o
1.6k
visits/mo
#7 how much is 1 pound of silver worth today
/blogs/dollar-cost-averaging-dca/co
916
visits/mo
#9 1 ounce copper price today
/blogs/dollar-cost-averaging-dca/14
880
visits/mo
#5 14k spot price
/blogs/bald-guy-money-articles/the-
473
visits/mo
#6 copper bullion
/blogs/dollar-cost-averaging-dca/ho
422
visits/mo
#2 how many silver quarters make an ounce
Client Voices

What QCK Clients Say

★★★★★

"Our keywords have scaled to page one of Google at a pace we have not seen before. We have had massive keywords solely because of pages that QCK has created."

Steve Gmelin
VP Digital Sales & Strategy
115% increase in page-1 keywords in 5 months
★★★★★

"We are so impressed and thankful to have QCK as our SEO partner. They tackled keywords that other agencies said were impossible and now we are ranking above Amazon and other larger companies."

Liz Lenhart
Director of Growth Marketing - Itzy Ritzy
125% increase in page-1 keywords
★★★★★

"QCK ranked us for challenging keywords like 'teeth whitening strips' on the first page, aligning us with major industry players. Their high-touch approach and expert advice set them apart."

Christina Ramirez
CEO - Zimba
1,000% increase in organic traffic
★★★★★

"In just 2 months of working together, we saw a 53% increase in organic traffic. Their approach is transparent and proactive - qualities that are refreshing in the world of SEO."

Nate Prince
CEO - Flowblend
53% traffic increase in 2 months
★★★★★

"QCK has made significant improvements in our organic rankings in just 6 months. They are nimble and flexible and overdeliver."

Shuyler Mowe
CEO - Nicks Boots
Verified Clutch review
★★★★★

"These guys have been amazing for us. They grew our organic SEO off the charts and generated a huge increase in sales. Now, our site ranks quickly for almost any new product or content we post."

Dennis Mistrioty
CEO - Hello Batch
12x increase in organic sales
"
Rankings don't lie. When a brand starts showing up for the exact terms their buyers are searching, everything downstream gets easier - ads convert better, email lists grow faster, and sales cycles get shorter.
- QCK SEO Team
Ready to grow?

Your competitors are ranking for terms your customers search every day.

We'll show you exactly where you're losing ground - and how to take it back.

Get Your Free SEO Audit

No commitment. No fluff. Just a clear picture of your SEO opportunity.