Case Study · E-Commerce / Waterproof Paper

How TerraSlate Doubled Organic Traffic +149% in 8 Months

A waterproof paper brand in a niche B2B/B2C category - how QCK took them from near-zero search presence to 400+ page-1 rankings and 4,000+ monthly visitors.

0 → 4,158
Monthly organic visits
+149%
In 8 months
400+
Page-1 keywords (2x record)
727
Total keywords ranked
Terraslate logo TerraSlate · terraslate.com · Waterproof Paper & Printing · Active Client
The Challenge

Ranking in a niche market with massive untapped search demand

TerraSlate makes waterproof, rip-proof paper - a product that eliminates the need for lamination entirely. Restaurant menus, outdoor signage, marine charts, construction documents - anyone who needs paper that survives real-world conditions is a buyer.

The problem: despite having a better product than most competitors, TerraSlate had virtually zero organic search presence. Buyers searching 'waterproof paper for printer', 'waterproof paper', 'weatherproof menus', or 'rip proof paper' weren't finding TerraSlate - they were finding competitors with weaker products but stronger SEO.

The COO later noted the results in a verified Clutch review: "an increase of over 400 top keywords, which is double their previous record high." That didn't happen by accident.

QCK mapped every high-intent search in the waterproof paper category - across commercial, restaurant, outdoor, marine, and specialty use cases - then systematically built content that earned page-1 rankings for each.

The Competitive Landscape
Rite in the Rain Brand authority
Long-established outdoor paper brand. Strong brand recognition, years of content and backlink authority in the outdoor niche.
Yupo Paper B2B distribution
Synthetic paper with large B2B distribution network. Commercial buyer focus with existing search presence.
Amazon / Generic Listings Marketplace dominance
Generic waterproof paper products dominating category searches with massive listing optimization and review volume.
TerraSlate + QCK
Targeted content built around real buyer intent - 'waterproof paper for printer', 'weatherproof menus', 'rip proof paper'. Doubled TerraSlate's page-1 keyword record.
The Work

What QCK Did

A systematic SEO program built around TerraSlate's category gap — not generic tactics, but a strategy designed specifically for a niche B2B/B2C waterproof paper brand.

Content Strategy

Built a comprehensive keyword map covering every use case for waterproof paper - commercial printing, restaurant menus, outdoor signage, marine charts, construction documents. Prioritized by search volume, buyer intent, and competitive gap. Identified 100+ rankable opportunities TerraSlate wasn't targeting.

Content Production

Created and published keyword-targeted articles and landing pages at scale. Topics ranged from informational ("waterproof paper for printer", "rip proof paper", "weatherproof menus") to transactional ("best waterproof paper"). Each piece optimized for a primary keyword with supporting terms and internal links to product pages.

Technical SEO

Full technical audit and remediation. Fixed heading hierarchy across 100+ pages, rewrote meta titles and descriptions for product and collection pages, submitted updated sitemap to Google Search Console, resolved indexing gaps on key category pages, and implemented a systematic internal linking strategy connecting informational content to product pages.

On-Page Optimization

Optimized product and collection pages for both search and conversion. Rewrote click-through-rate-focused title tags and meta descriptions. Implemented FAQ schema on high-volume informational pages to capture featured snippets. Aligned page copy with target keywords while preserving TerraSlate's brand voice - direct, utilitarian, and product-led.

The Numbers

Results That Compound

SEO doesn't flip overnight. But when the strategy is right, the data tells a clear story.

+69%
Organic Traffic - 4 Months
31,619 → 53,472 visits/mo
Oct 2025 low → Feb 2026 peak
2x
Page-1 Keyword Record
400+ top keywords - double previous best
Verified by COO on Clutch
4,158
Monthly Organic Visits
From near-zero baseline
Peak month: Apr 2026

Monthly Organic Traffic - terraslate.com

Oct 2025 → Feb 2026 · Traffic low to all-time peak · 4 months

Organic Traffic
QCK Active
Non-Branded Rankings - The Real Proof

These are cold-traffic terms. People searching these don't know TerraSlate exists yet. That's the opportunity - and the win.

8,100
Searches/mo - "waterproof paper"
Ranking #3
5,400
Searches/mo - "waterproof paper for printer"
Ranking #4
2,900
Searches/mo - "waterproof menus"
Ranking #3
Rankings

What TerraSlate Ranks For Now

Top keywords by monthly search volume · Page 1 positions · United States

Keyword Position Monthly Searches
waterproof paper#42,300
a5 vs b5#62,100
lost pet flyer#3600
a5 vs a6 paper size#6800
waterproof menus#1150
a4 vs a5 paper size#1600
waterproof paper printing#1100
waterproof menu#1100
Top Pages

Highest-Traffic Pages

Pages driving the most organic traffic · May 2026

/
536
visits/mo
#1terraslate
/collections/waterproof-paper
387
visits/mo
#4waterproof paper
/blogs/news/a5-vs-b5-paper-size
376
visits/mo
#6a5 vs b5
/products/copy-of-25-lost-pet-waterpro
275
visits/mo
#3lost pet flyer
/blogs/news/a4-vs-a5-paper
233
visits/mo
#5a4 vs a5 paper size
/blogs/news/a5-vs-a6-paper-size
209
visits/mo
#6a5 vs a6 paper size
Client Voices

What QCK Clients Say

Verified reviews from real clients across industries.

★★★★★

"Our keywords have scaled to page one of Google at a pace we have not seen before. We have had massive keywords solely because of pages that QCK has created."

Steve Gmelin
VP Digital Sales & Strategy
115% increase in page-1 keywords in 5 months
★★★★★

"We are so impressed and thankful to have QCK as our SEO partner. They tackled keywords that other agencies said were impossible and now we are ranking above Amazon and other larger companies."

Liz Lenhart
Director of Growth Marketing - Itzy Ritzy
125% increase in page-1 keywords
★★★★★

"QCK ranked us for challenging keywords like 'teeth whitening strips' on the first page, aligning us with major industry players. Their high-touch approach and expert advice set them apart."

Christina Ramirez
CEO - Zimba
1,000% increase in organic traffic
★★★★★

"In just 2 months of working together, we saw a 53% increase in organic traffic. Their approach is transparent and proactive - qualities that are refreshing in the world of SEO."

Nate Prince
CEO - Flowblend
53% traffic increase in 2 months
★★★★★

"QCK has made significant improvements in our organic rankings in just 6 months. They are nimble and flexible and overdeliver."

Shuyler Mowe
CEO - Nicks Boots
Verified Clutch review
★★★★★

"These guys have been amazing for us. They grew our organic SEO off the charts and generated a huge increase in sales. Now, our site ranks quickly for almost any new product or content we post."

Dennis Mistrioty
CEO - Hello Batch
12x increase in organic sales
View all Clutch reviews
"
Rankings don't lie. When a brand starts showing up for the exact terms their buyers are searching, everything downstream gets easier - ads convert better, email lists grow faster, and sales cycles get shorter.
- QCK SEO Team
Ready to grow?

Your competitors are ranking for terms your customers search every day.

We'll show you exactly where you're losing ground - and how to take it back. Free audit, delivered within 48 hours.

Get Your Free SEO Audit

No commitment. No fluff. Just a clear picture of your SEO opportunity.