Real search growth in a competitive category - verified Ahrefs data, no estimates.
Urthy Scents operates in a space where buyers research extensively before purchasing. Search visibility is where purchase intent lives - being absent from page 1 means losing customers to competitors before they ever see your brand.
The challenge: ranking for high-intent category terms means outranking established players with years of content authority and domain strength. Generic tactics don't work. What does is a systematic approach built around real buyer search behavior.
QCK came in with a data-driven content strategy targeting the exact searches that precede purchase decisions - not vanity rankings, but terms that convert.
Urthy Scents grew organic visibility in a fragrance category dominated by luxury legacy brands by owning the clean, natural, and ingredient-conscious fragrance conversation.
These are cold-traffic terms. People searching these don't know Urthy Scents exists yet. That's the opportunity - and the win.
Built a comprehensive keyword map covering every stage of the buyer research journey — identifying the exact terms buyers use: “pumice stone”, “non toxic reed diffuser”, and “non toxic diffuser”. Prioritized by search volume, intent, and competitive gap — targeting the terms where real purchase decisions happen.
Created and published keyword-targeted articles and landing pages at scale — built around the exact terms buyers search: “pumice stone”, “non toxic reed diffuser”, and “non toxic diffuser”. Each piece optimized for a primary keyword + supporting terms + internal links to product pages.
Full technical audit and remediation. Fixed heading hierarchy, rewrote meta titles and descriptions, submitted updated sitemap to GSC, resolved indexing gaps, and implemented systematic internal linking.
Optimized product and collection pages for search and conversion. CTR-focused title tags, FAQ schema on informational pages, and copy aligned with target keywords while preserving brand voice.
SEO doesn't flip overnight. But when the strategy is right, the data tells a clear story.
Traffic low to peak window - 1 months
| Keyword | Position | Monthly Searches |
|---|---|---|
| pumice stone | #7 | 64,000 |
| non toxic reed diffuser | #1 | 600 |
| earthy scent | #2 | 100 |
| non toxic diffuser | #10 | 200 |
| what are green notes in perfume | #3 | 40 |
| white pumice stone | #6 | 80 |
| non toxic diffuser sticks | #5 | 60 |
| body chemistry perfume quiz | #4 | 30 |
"Our keywords have scaled to page one of Google at a pace we have not seen before. We have had massive keywords solely because of pages that QCK has created."
"We are so impressed and thankful to have QCK as our SEO partner. They tackled keywords that other agencies said were impossible and now we are ranking above Amazon and other larger companies."
"QCK ranked us for challenging keywords like 'teeth whitening strips' on the first page, aligning us with major industry players. Their high-touch approach and expert advice set them apart."
"In just 2 months of working together, we saw a 53% increase in organic traffic. Their approach is transparent and proactive - qualities that are refreshing in the world of SEO."
"QCK has made significant improvements in our organic rankings in just 6 months. They are nimble and flexible and overdeliver."
"These guys have been amazing for us. They grew our organic SEO off the charts and generated a huge increase in sales. Now, our site ranks quickly for almost any new product or content we post."
Rankings don't lie. When a brand starts showing up for the exact terms their buyers are searching, everything downstream gets easier - ads convert better, email lists grow faster, and sales cycles get shorter.
We'll show you exactly where you're losing ground - and how to take it back.
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